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MASTER OF MARKETING MANAGEMENT

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PostPosted: Fri 27 Jul, 2007 1:00 am  Post subject:  MASTER OF MARKETING MANAGEMENT Reply with quoteBottom of PageBack to top
CG26 MASTER OF MARKETING MANAGEMENT

CRICOS Program Codes: NSW-026272F, VIC-057838E, QLD-058717F

Duration
2 years (12 courses)

Enrolments
2007 July Term This program is now available at all campuses
(Brisbane, Gold Coast, Melbourne and Sydney)
The Master of Marketing Management program aims to develop students’
knowledge of marketing concepts and key management skills relevant to modern business. Students undertake a range of courses specific to the marketing discipline area.
In addition to this, students study a range of courses designed to develop
theirmanagement skills and to enable them to apply marketing concepts as part of an organisation’s strategic planning processing.

Recommended Study Structure
4 compulsory courses
ACCT20051 Accounting Information for Decision Making
ECON20023 Economics for Business
MGMT20124 People, Work & Organisations
MRKT20019 Marketing Management
Marketing Management courses. Students must complete 5 of the following courses:
MRKT20018 Global Marketing
MRKT20021 Consumer and Organisational Buyer Behaviour
MRKT20024 Integrated Marketing Communications
MRKT20025 Market Research
MRKT20026 Service Product Marketing
MRKT20027 Internet and Electronic Marketing
2 capstone courses, including one double weight course
MGMT20112 Strategy Development and Initiatives
MGMT29001 Strategic Integration (Double weight course)
Note: CG26 Master of Marketing Management has replaced CF69 Master of
Management (Marketing). Students currently enrolled in CF69 Master of
Management (Marketing) will be able to complete their qualifi cation under
the degree rules current at time of their fi rst enrolment.

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